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Connect Yorkshire Masterclass – Marketing and Social Media – Embracing 21st century technology

Categories: Business Breakfast Networking Meetings, Business Networking, Information Sessions

aql, 11-15 Hunslet Road, Leeds, West Yorkshire, LS10 1JQ

Date: Wednesday 21st March
Time: 07:30 for 08:00 till 10:00
Venue: aql, 11-15 Hunslet Road, Leeds, West Yorkshire, LS10 1JQ
Speakers: Adam Beaumont, Founder of aql, Jonathan Straight, Founder of Planet Straight, Tim Sinclair, Chairman of Wolfstar Consultancy & Steve Sykes, Founder of Applied Digital Marketing

In our March Masterclass we are going to talk about Marketing and embracing technology, where some of the key topics will be:

Consistency between messages
Different ways of expressing a message in different medi
Data available and how to use it
Insisting upon the use of the corporate brand image at all times
Developing and integrated corporate strategy of which marketing is a part
Justify the marketing budget as an investment rather that a cost for instant returns
Emphasise the use of post purchase dissonance in reinforcing the decision made by a customer
Should my Brand be more than a logo…
Marketing is just common sense… isn’t it?
Isn’t Marketing only about communication with the customer?

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