Business News, Events & Networking | Growth Yorkshire

GDPR workshop

How will GDPR affect the marketing function?

Categories: Information Sessions, Workshops

Independence House, Holly Bank Rd, Huddersfield HD3 3HN, UK

With the General Data Protection Regulation (GDPR) coming into force in May 2018, now, more than any time before, it is important that marketers and business owners understand how to achieve the lawful, profitable and ethical use of personal data within the marketing function.

Delivered by KC Communications Managing Director, Katrina Cliffe, this session will provide you with a deeper understanding of how GDPR and the revised ePrivacy Regulations impact on the success of lead generation and marketing campaigns.

What you will learn in this session

An overview of GDPR: What is it and how will it affect your business
Data capture: Design data compliant forms
Data purchase/sale – what you can and can’t buy
Data security – protecting personal data and your reputation
Email, SMS and Direct Mail Campaigns – Increase opt-ins and reduce opt-outs
The difference between B2B and B2C
Privacy notices and terms and conditions

You will leave the workshop with an action list, helping you on your way to becoming GDPR compliant. Time will also be available at the end of the session for you to have time with Katrina to discuss your GDPR queries in more detail.

When, where and how much?
The session takes place on 28th February, 9.30am – 12.30pm at our offices in Lindley, Huddersfield. The cost per attendee is £100 + VAT. Breakfast and refreshments will be provided. Parking is available on site.

If you are unable to attend the above date, we will be holding the course on the following dates:
28th March
18th April
23rd May

To book, email [email protected] or call 01484 637980.

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