Apprenticeship provider Paragon Skills select The SEO Works for integrated marketing services

National apprenticeship provider Paragon Skills have selected multi-award-winning digital agency The SEO Works to take a full range of services to the next level – SEO, PPC and Web.

Inspiring well over 7,000 learners on an annual basis, Paragon Skills provide award-winning apprenticeships on a national level. Working with well over 2,000 businesses, they provide a wide range of different sectors for apprentices to work and develop their skills in. With a dedicated focus on the care and education sectors, Paragon Skills are positioned as experts in their field with a depth of knowledge.

Throughout its history, Paragon Skills has sustained steady growth – but as an ambitious company, they are always looking for more. Feeling like they’d hit a ceiling in terms of expansion in more recent times, they decided to look for an external service provider to help accelerate their growth once again – this is where The SEO Works came in.

Following initial enquiries from Paragon Skills for assistance with SEO, PPC and Web, came a number of in-depth audits from the respective teams at The SEO Works. The resulting findings were incorporated into the pitch process, and it became clear that the Sheffield-based agency would be best suited to lead these campaigns.

The ability to take an integrated approach was something that made The SEO Works stand out from the crowd – with award-winning teams in both the organic and paid spaces.

Sarah Arnsesen, Marketing Director of Paragon Skills, said – “the team at SEO Works has shown us early doors that they wanted to work with Paragon Skills and have the expertise, creative ideas, and forward-thinking processes that we believe will add tremendous value and support our continued growth. I believe they’ll be an effective extension of our marketing team and will help us continue to grow our digital presence and website activity in 2023.

For over 20 years, Paragon Skills has played a crucial role in making sure apprenticeships become a respected and exciting way to inspire and drive individuals and businesses to get to where they want to be; adding value to careers, industries, and the wider economy through our first-rate apprenticeship delivery.”

The appointment comes as one of the many multi-service clients in recent times for The SEO Works. With many clients finding the agency’s ability to offer a full range of complimentary services appealing, it comes as no surprise that this list continues to grow.

“Working with a prestigious company like Paragon Skills is a great opportunity for us! We are a strong believer in apprenticeships, having been involved with the scheme for a number of years – so we’re very keen to help improve the visibility of an award-winning company like Paragon Skills. Our proven track record of successful clients within the education sector makes me believe that we are best placed to help deliver results that Paragon Skills are worthy of”, said Alex Hill, Sales Director at The SEO Works.

The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the education and training sector, including IPAG Business School, Edge Hill University, Maudsley Learning and Interac Network.

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