ASC appoints new business development manager

Helen Firth joins Bradford-headquartered ASC

Technology-led logistics company Advanced Supply Chain (ASC), part of Reconomy, has appointed Helen Firth as a Business Development Manager.

In her new role, Helen will support ASC’s Commercial Team in growing its UK and pan-European client base and helping to expand its presence in key markets including fashion, homewares, toys and nursery, and cosmetics.

Helen has more than 20 years’ experience in sales and business development, including multichannel supply chains. She joins ASC from logistics and fulfilment operator Staci and has also worked at HEC Logistics and APC Overnight, as well as gaining earlier career experience at TNT’s supply chain division.

Her previous roles have seen Helen develop global supply chain agreements with companies ranging from start-ups to major blue chip multinationals, and support supply chain strategies from procurement through to project management.

Commenting on her appointment, Helen Firth said: “ASC is well positioned to support retailers and consumer brands in making supply chains more circular. This is such an important topic for so many forward-thinking companies and is creating a whole host of new opportunities and challenges.

“It’s exciting to be joining a business that has the technology and in-house technical capabilities to make supply chains leaner, more efficient and resourceful, and which can leverage Reconomy’s extensive sustainability experience.”

ASC’s Commercial Director, Caroline Ellis, added: “ASC is going from strength to strength. We’ve recently opened a new European operating facility in Nettetal, Germany, and are putting the finishing touches to our new warehouse and fulfilment centre in Bradford.

“The appointment of talented individuals such as Helen complements this ongoing expansion and the existing strength of our commercial team. It gives us extra capacity to stay ahead of customer demand for supply chain solutions that address cost pressures, minimise margin dilution and help lower environmental impact.”

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