Beal buyers snap up £1.7m of luxury properties as housebuilder returns to roots

The Beal Homes team launches Holderness Chase, the housebuilder’s new development in Preston, East Yorkshire. Luxury properties worth £1.7m were reserved during the launch weekend.

Househunters have reserved luxury properties worth a total of £1.7m at the launch of Beal Homes’ Holderness Chase development.

The development in Preston, East Yorkshire, will feature 64 luxury two, three and four-bedroom homes, with prices in the first release ranging from £200,000 to £350,000.

Dozens of potential buyers attended the launch at one of the Holderness area’s favourite venues, The Stag’s Head Inn at Lelley, where the first 10 homes were released.

Six homes were reserved by buyers over the weekend, with a further five applications made by existing Beal owners and new customers looking to benefit from Beal’s Smooth Move service. Smooth Move is Beal’s tailored and personal service for existing homeowners under which the housebuilder takes care of much of the process of buying and selling, so customers can be assured of a stress-free move to their new home.

The development marks a return to the Holderness area east of Hull where it all began for family-owned Beal. The East Yorkshire-based business was founded almost 55 years ago and delivered its very first project, building two shops and a house, in nearby Hedon.

Holderness Chase, off Sproatley Road, is Beal’s first development in the Holderness area for almost 20 years, so has attracted a great deal of interest from local buyers.

Repeat Beal buyers Karl and Nicola Sainty, who currently live in nearby Hedon, reserved a four-bedroom Haxby. It will be the couple’s third Beal home together, having bought their first property from the housebuilder 17 years ago.

Karl, 42, who works as a self-employed Health & Safety Manager, said: “We like the area and the fact it’s so close to Hedon, which has all the shops and restaurants we like.

“We’ve got family in Preston and it’s a peaceful and picturesque place. We love the layout of the Haxby we’ve reserved, as it has two en-suites and is upgraded to include an orangery on the back of the house.

“We have two grown-up children living with us and the downstairs layout gives us a lovely space for hosting people and entertaining.

“We’ve always felt with Beal that they do so much more for their buyers than other housebuilders. They look after their customers, they don’t push you into a sale, and they’re a very professional company to deal with.”

Holderness Chase offers househunters the appeal of village life in a semi-rural location, while also enjoying rapid access to Hull and beyond via the A63. It features Beal’s most popular house types and appeals to a wide range of househunters, from first-time buyers to families and downsizers.

With Preston being just 15 minutes’ drive from the centre of Hull, Holderness Chase is also an attractive proposition for professionals looking for peace and tranquility, while staying within easy reach of the city.

Anna Langrick, 37, and Grant Luckman, 30, who currently live in a Beal home in Kingswood, Hull, also attended the launch event. The couple are looking to upsize and move to a more rural location and were impressed by the three-bedroom Levisham.

Anna said: “I’ve been looking to move somewhere a little quieter for a while. We’ve got family and friends around this area, so Holderness Chase caught my eye.

“We live in a Beal home at the moment and my nephew has just moved into a Beal. We’re looking to upgrade and have a little bit more space and we loved how the Levisham would offer us a proper dining room space to host people in.”

Sue Waudby, Sales and Marketing Director at Beal Homes, said: “The success of the Holderness Chase launch confirms the strong demand we’ve seen from prospective buyers in this development.

“Preston is charming and peaceful, while also being perfectly located for easy access to Hull, Beverley and beyond.

“For buyers looking for a village lifestyle surrounded by countryside walks and cosy traditional pubs, with the city of Hull a short drive away, Holderness Chase offers the very best of both worlds.”

Beal Homes has won a host of national and regional awards, recognising the quality of its homes and developments. This year, Beal was awarded a prestigious five star top rating for customer satisfaction by the Home Builders Federation (HBF) for the second consecutive year.

To find out more about Holderness Chase, call 01482 977776 or visit

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