Digital Knowledge Exchange, the innovative business support programme, is to host two free Digital Breakthrough events this summer to help businesses from across the Leeds city region enhance their digital skills so they can effectively market themselves online.
The first one-day event will take place in Wakefield on Thursday 5 July and will help businesses get to grips with content marketing and provide a whole host of tips and tricks on how to use LinkedIn, email marketing and search engine optimisation (SEO) effectively.
The second event in Huddersfield on Thursday 2 August will focus on video marketing and production and will cover everything from keywords, tools and techniques to confidence in front of the camera.
Each day will include an informative workshop, enlightening digital debriefs on the issues that matter from the programme’s digital experts, feedback on potential business ideas, and the opportunity to network with other business professionals.
Nick Cohen of Wakefield-based Time Communication Solutions Ltd has been enrolled on the Digital Knowledge Exchange programme for a few months. He said: “The programme has been really beneficial from a learning perspective, but it has also helped to create new co-working relationships.
“I’ve attended several workshops in the last few months and as a result, I have been able to use what I have learnt to improve our website. I’ve created a great deal of new content and have learnt new tricks for creating video that has a real impact. I would recommend the one-day Digital Breakthrough events to anyone who wants to improve how they market their business in the digital age. Of course, the added benefit is that it’s fully funded so all of this specialist knowledge is of no cost to your business.”
Beth Hewitt, Project Manager for the Digital Knowledge Exchange said: “Our one-day Digital Breakthrough events are a great way for businesses to take time out of the office to think about their plans for the rest of the year and to learn something new which could have a real impact on their future success. The collaborative approach to the events means attendees can share their ideas with their peers and create great strategies that will make a real difference.”
The events form part of the Digital Enterprise business support programme, which helps eligible, growth-focused businesses, based in the Leeds city region, scale up and achieve digital transformation. The programme is partly funded by the European Union (European Regional Development Fund 2014-20), the Leeds City Region Local Enterprise Partnership (LEP) and by the nine local authorities that make up the Leeds City Region: Leeds, Bradford, York, Wakefield, Harrogate, Calderdale, Selby, Kirklees and Craven.
Digital Enterprise programme manager, Muz Mumtaz, said: “Digital Enterprise has helped hundreds of SMEs access funding and training so that they can invest in digital technology and use it effectively. Our Digital Breakthrough events are a great way for businesses to get up to speed on the topics that matter – such as how they can embrace digital marketing and use it to drive their businesses towards even greater success.”