Leeds based Digital Agency, Flaunt Digital, have announced the launch of a new website for well established hospitality group, Victors. The new bespoke website enables customers to enjoy a seamless browsing and booking experience and has been met with extremely positive feedback.
Flaunt Digital were tasked with bringing the Victors brand to life with a brand new WordPress website. Victors is one of the UK’s leading hospitality groups and has been steadily growing since they opened their flagship restaurant in Oxford back in 2018. They now boast a collection of 4 impressive restaurants across the country, in Oxford, Alderley Edge, Hale and their newest location in Newcastle, which opened in July this year. With a rapidly growing clientele, the new website needed to be mobile-first, easy-to-use and have a clear path to booking a table.
James Mobbs, Sales and Marketing Director for Victors said, “The team at Flaunt Digital are a joy to work with. Not only are the websites they develop super responsive but the team members at Flaunt themselves are the most responsive I have ever experienced from working with multiple agencies.
Their dedication to delivering great results is second to none and they regularly go above and beyond with other questions and opportunities that may arise. Without doubt the best web agency out there.”
Jamie Shields, Chief Technical Officer at Flaunt Digital added, “Working with James and the team at Victors has been amazing. Having a client able to provide such strong assets helps a website design and build a lot, and in this case the visuals speak for themselves. We were able to focus on page load speed, conversion rate optimisation, ease of content management and SEO, which are the super important parts which sometimes get less time spent on them than they deserve.”
One of the key elements to the success of this website launch is a bespoke menu frontend that allows users to filter dietary requirements upon browsing the online menu. This cutting-edge feature has been praised for promoting inclusivity and appreciating the diverse requirements of all Victors’ customers.
The team integrated in-depth Google Analytics tracking, Airship CRM and SevenRooms to ensure all 3rd party systems were connected up to further elevate/drive user experience and integration. Airship is the hospitality CRM platform. It helps hospitality businesses collect and organise their data, segment that data into marketing demographics and then, target those demographics with automated emails and SMS communications. All in order to drive engagement, retention and revenue through data.
The Victors website launch was seamless with the domain name DNS cutover out of business hours with no downtime – meaning customers were seamlessly moved to the new platform. Page load time has decreased, conversion rate has increased, and the general feedback has been amazing from customers.
