Multi-award winning digital agency The SEO Works have been selected to manage a Digital PR strategy for leading gift card retailer Giftcards.co.uk
As one of the largest gift card retailers in the Netherlands, Giftcards.co.uk intend to further expand their presence throughout the UK. For that reason an agency that has extensive knowledge of the UK market was required, which led them to The SEO Works who boast over 10 years of experience.
The gift card giants approached the Sheffield-based agency to lead their Digital PR & link-building strategy, in order to improve the strength and authority of their website. The award-winning team carried out an extensive audit and identified a wide array of benefits that the service could bring, not least to their expansion plans.
The online gift card retailer was very encouraged by the expertise and attention to detail that was shown and following a competitive pitch process, agreed to appoint The SEO Works as the agency to lead this strategy for them.
On the decision to appoint them, Jesper Koen, Project Manager UK, said “over the past 13 years we have built up a lot of knowledge when it comes to selling gift cards. Together with this knowledge and a strong agency such as The SEO Works, we hope to be able to achieve great results in the UK.”
By following an SEO-focussed digital PR approach, the team at The SEO Works will be able to rely on their creative capabilities and data-driven approach to help Giftcards.co.uk go from strength to strength.
The appointment comes amidst a series of award wins for the team, including at the European Search Awards for fellow e-commerce business Luxe Watches – who relished the benefits of a successful digital PR strategy.
“We are extremely excited to lead this strategy for the team over at Giftcards.co.uk. We have a clear understanding of what they expect from us and also know the pathway we will need to take in order to help fulfil their expectations. We look forward to getting started!” said Alex Hill, Sales Director at The SEO Works.
The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the eCommerce sector, including Decathlon, TJ Hughes, Denby, Rab, and Weldricks Pharmacy.