Search marketing agency The SEO Works have been selected to manage both the SEO and Google Ads search strategies for the prestigious Paris based IPAG Business School.
Based in Sheffield, The SEO Works will be responsible for delivering both an organic and paid search approach that aids their recruitment of students from the UK and USA specifically.
“We researched many search agencies in the UK and found that The SEO Works have a huge amount of experience in higher education marketing, and therefore were incredibly satisfied they were the right partner to help us achieve the growth we are seeking”, said Karine Fischer, Digital Marketing lead at IPAG Business School.
Alex Hill, Director at The SEO Works added: “Given the work we have done historically in the higher education sector, both in the UK and internationally, we were instantly attracted to this amazing opportunity. We look forward to working with Karine and the IPAG Business School team to build upon their already great reputation in France.”
The SEO Works specialises in SEO, PPC and paid social advertising and has many clients within education including Sheffield Hallam University, The University of Birmingham, Effat University and the Girl’s Day School Trust.