Leeds and Hull based Independent design agency OurCreative is celebrating the win of the The Leeds account for their prestigious 20th International Piano Competition.
One of the world’s foremost classical music events, 2021 sees the competition feature the most talented pianists from around the globe. With initial rounds being held at various international venues, the finale is hosted at a grand ceremony in Leeds city centre.
The triennial event founded by Dame Fanny Waterman in 1963 is steeped in history, and over previous years has attracted over 1million online views globally in more than 190 countries.
The Our Creative team has been brought on board to produce a fresh visual identity for the brand, connecting both the prestige of the competition and the work The Leeds does to bring classical music to a younger audience and the local community.
OurCreative Managing Director Kim Van Elkan said about the win “We’re chuffed to bits to be working with The Leeds team on the branding for their wonderful event and raising awareness of the inspiring work they do in the local community. I’m very proud of the creative work that the team produced to win the pitch, and we are looking forward to building on this and our relationship together”.
Fiona Sinclair CEO of Leeds International Piano Competition added “We’re very excited to be working with Kim and her brilliant creative team – together we’ll show the world that both great design and great pianists are made in Leeds!”
