Lobster seeks partners for long-term relationship

Lobster's head of UK, Jeni Steele.

With Valentine’s Day fast approaching, data integration specialists, Lobster DATA, are launching a UK partnership programme, following the success of its scheme in Germany.

The Chesterfield-based software experts want to hear from British firms who believe Lobster’s system integration solutions would complement their product portfolio.

Jeni Steele, Lobster’s head of UK, said: “Lobster has been operating in the UK for seven years and launching a partnership scheme seemed like the obvious next step in our expansion. We already work with high profile names across the retail, logistics and manufacturing sectors and believe there is vast market potential for our products.”

A three-tier partnership programme is available for resellers, original equipment manufacturers (OEMs) and portal providers, all of whom benefit from a test license, dedicated training, plus marketing and sales support.

Lobster’s partnership scheme has been available in Germany since 2017 and demand is growing, thanks to its impressive market presence and 1,500-strong customer base. Vasiliki Kiprof, who looks after the firm’s international partner management, added: “The programme has proved popular with partners and end customers, as our solutions can be implemented in a fraction of the time it would take to introduce a competitor product.”

The firm’s portfolio includes three integration products and one platform solution. With headquarters in Germany and a pan-European presence, it is making digital transformation accessible across a wide range of industries. Its ethos is to configure, rather than programme, meaning the user-friendly software can be adapted to the needs of each business.