Made in Britain, the not-for-profit organisation that supports British manufacturers globally with a registered collective mark system to help them sell more, has named Design Workshop as their new digital content editors following a competitive pitch process.
Design Workshop will take the lead with the Made in Britain website and help develop the organisation’s future content strategy and create great-to-read articles that will help keep audiences reading, increase dwell times, and improve the user experience.
The full-service creative marketing agency that started life in 1984, has committed to producing high quality short, and feature length news articles, as well as weekly newsletters, from mixed source content from Made in Britain’s nearly 2000-strong membership, executives, and contracted partners.
Design Workshop’s account team will be led by communications manager, Richard Smith and digital marketing executive, Sophie Tomlinson, reporting to managing director, Ian Croney.
Design Workshop’s Ian Croney said: ‘We’re honoured and excited to be working with such an iconic brand, assisting them in growing their online presence as our partnership develops. We are able to draw upon our years of manufacturing experience that make us uniquely positioned to provide content copywriting, editorial, and video editing services to Made in Britain. We can’t wait to get started!’
John Pearce, CEO at Made in Britain said, ‘We’re looking forward to expanding our marketing and editorial impact by working with the team at Design Workshop, which has 35 years of experience of powerful communications on the growth of British manufacturing, retail and FMCG companies. DW is a fantastic fit for Made in Britain – a diverse community of close to 2,000 British manufacturing firms, all with remarkable success stories to share.’
