Market-leading professional association and specialist consultancy Medilink have recently revealed their brand new website – designed and developed by the award-winning Web team at The SEO Works.
Life Sciences is a fast-moving industry, and whilst Medilink’s expertise sees them at the forefront of the sector in supporting their members, the team felt as though their online presence in the website didn’t quite match this.
Built on a very specific proprietary system, the website began to reach a number of different functionality limitations and in turn, suffered from an SEO perspective. Feeling that their digital growth was on pause due to the limitations posed by their current website, it felt like a clear decision to begin exploring potential avenues to improve this.
In order to fulfil their ambitious business objectives, and push themselves up to the top of the search results, they needed a platform that was flexible and provided them with the perfect technical springboard. Also, despite a strong brand awareness within their sector, it was felt that this wasn’t reflected by the site itself – they wanted something that caught the attention of users. This is where The SEO Works came in.
One of the main reasons for appointing The SEO Works was their extensive track run of successfully delivering impressive visual concepts, whilst maintaining a high level of technical ability. Not only that but, with SEO at the forefront of their mind, the multi-service abilities of the Sheffield-based agency impressed greatly – knowing that the new site would be SEO-friendly.
Carly Ludlam, Marketing and Communications Manager of Medilink, said “As our previous website no longer adequately portrayed our services as a professional association and specialist consultancy, looking tired and lacking in clarity and a definitive style, we decided to undertake a full website re-build.
Our aim was to have a website that accurately reflected our organisation, from the services we offer to the values and ethos of Medilink. It was important that the website provided a coherent user experience, a place for our members to access the network and one that would be robust to last.”
What followed was a website that completely fit the bill for Medilink. The feature-rich brochure site was built using the most up-to-date version of WordPress – a specialism for the Sheffield-based digital agency. In order to meet the requirements set, the award-winning team completely restructured the site, adding a fresh blog section, creating a new home for all things event and awards, an impressive membership directory and more.
“This project has been a great example of just how powerful WordPress can be, whilst maintaining an exceptional level of internal user experience. Using our tried and tested methods, we were able to create a completely bespoke site for Medilink that adhered to the best SEO practices.
It was great to see our design and development teams collaborate so seamlessly for this website, with our design team creating vibrant branded visuals and the development team making these visuals a reality” said Graham Jones, Head of Web.
