PureClarity launches free ecommerce toolkit for online retailers

The PureClarity team

York-based intelligent ecommerce personalisation software provider, PureClarity has launched a free ecommerce checklist to help online stores stand out against competitors.

The toolkit is a one-stop-checklist for B2B and B2C ecommerce businesses which need to either build a new ecommerce store, manage their existing online business or reach more customers. The downloadable guide explores everything from choosing the most suitable ecommerce platform, to using analytics which can inform business growth decisions and explaining the tools available to help with marketing a business.

Joanne Burman, Head of Marketing at PureClarity explains: “Marketers want relevant and usable insight into what software is available for every aspect of their ecommerce business along with how any software is performing before making any decisions about whether to continue or find an alternative.

“There are lots of providers which claim to achieve the same thing. But when you drill into the actual feature set there are key differences. What is important for marketers is to understand what success in using a new piece of software looks like to them.”

PureClarity is an award-winning ecommerce personalisation software solution which, when plugged into an ecommerce store, delivers powerful online shopping experiences through a wide range of personalisation features. These personalisation features provide personalised, relevant content to customers to suit individual shopping habits, location, and interests.

PureClarity software has plugins for Shopify, Magento, BigCommerce, WooCommerce and X-Cart and helps online businesses with upselling and cross-selling relevant products to customers. The digital solution has already helped a large range of B2B and B2C SME clients who have increased revenue by 26%, conversions by 71%, and order value by 15%.

The Yorkshire SaaS company has gone from strength to strength in recent years. Their expertise is understanding the challenges faced by B2C and B2B SME online retailers coupled with a personalisation feature set has enabled them to create a powerful and cost-effective ecommerce personalisation solution that delivers a positive ROI from the outset.

With their Headquarters in York, North Yorkshire, employing 15 key specialists that cover Customer Success, Development, Marketing and Sales, PureClarity has strong ambition to onboard a large number of UK SMEs throughout the remainder of 2021 and beyond.

In addition to the ecommerce toolkit, PureClarity has a range of downloadable resources on the website to help online stores get to grips with personalisation, create loyalty online and distinguish buyer personas.