UK bathroom retailer Sanctuary Bathrooms is targeting ambitious growth after making the bold step to recruit its first ever Digital Marketing Manager.
The company, based in Leeds, has appointed Mark Fullilove, a former Digital PR Manager at award-winning international Digital Marketing agency, Search Laboratory, to oversee all online marketing operations.
The move follows the company growing its online revenue by 84% since 2017, with further growth expected in 2020, despite the unprecedented situation of a pandemic and Brexit looming.
Sanctuary Bathrooms also operates a traditional brick and mortar showroom but made the move to appoint Search Laboratory as its agency and grow digitally in 2017 with the Digital PR account being overseen by Fullilove. He has also worked on some other reputable accounts across the UK and US, including the likes of student accommodation provider Liberty Living, who were recently acquired by Unite Group.
He has now set his sights on catching and competing with some of the bigger retailers with an ambitious double digit growth target for 2021 already on the table. His remit will include helping to shape the cross-channel integrated strategy, developing the website, as well as that of sister brand VictorianBathrooms4u.com, as well as managing agency relationships and activities across SEO, PPC and Digital PR.
Fullilove says he will take a ‘top down approach’ with growing ‘brand recognition’ high on the agenda, as well as joining up many of the touchpoints across the business.
Speaking about his appointment, Fullilove said: “Sanctuary Bathrooms is already a trusted name online in what is a hugely competitive sector, as well as having a strong regional presence. However, the company does not want to stand still and to do that it needs to take that next leap to become a nationally recognisable household name while staying true to its personal, family-friendly and personalised customer-focused roots.
“Digital is becoming an increasingly significant area and it is vital the business invests in this. Having worked with the brand, I know both the strengths and areas we need to target. With more people switching on to digital, social media and online shopping, we must look at improving the user experience and expanding our channel activities. This also needs to feed into every single touchpoint across the business to create a joined-up strategy that enables better decision-making, better strategic investment as well as delivering a first-class customer experience and revenue growth.”
And James Roberts, Director of Sanctuary Bathrooms, who has led the marketing activity to date added: “We had reached a point where it became clear that running the marketing would require another person – someone with experience in the sector and knowledge within our industry.
“I have known Mark professionally for over three years now, we have worked on many campaigns together and I knew his love for the brand. It just had to be Mark!”