Sheffield-based kitchen appliance suppliers KitchenEx have partnered with award-winning digital agency The SEO Works, to manage the paid advertising efforts for their ILVE UK website.
KitchenEx was established in 2012 as a small family-run business, and has since rapidly grown to become a supplier for almost 1000 kitchen retailers throughout the UK. Whilst their focus is on the distribution of 2 main brands; ILVE cooking appliances & Faber cooker hoods – KitchenEx also act as the brand ambassadors for the UK market.
In order to represent these brands to the high standards that KitchenEx hold, they have created individual brand websites for both retailer and consumer use. These separate websites allow the focus to be concentrated on each brand solely and not diluted by the KitchenEx brand itself.
The distinction between brands with the use of separate websites presented the KitchenEx team with a great opportunity to take their promotional and brand building strategy one step further via paid advertising. Despite the fact that performance across the board has so far been very strong, the team at KitchenEx believed that for their ILVE UK website specifically, there was scope for further growth – this is where The SEO Works came in.
Supplying a range of premium kitchen appliances in a fiercely competitive market required a shift in focus for ILVE’s paid approach, with more emphasis on building product confidence and brand association for their potential customers.
“Having worked with The SEO Works on a previous campaign, we were very keen to get them back on board for our ILVE UK website. Our goal is to further build awareness of the ILVE brand, whilst highlighting the true quality of the product range. We wanted to connect with more customers than ever before, and knew that the team at The SEO Works would be the best fit for our objectives” said Tom Harris, Sales Director at KitchenEx.
Fresh from their recent UK Search Awards win, the PPC team at The SEO Works carried out an in-depth review of ILVE’s digital performance and identified a number of areas for potential growth.
They identified brand awareness and increased social media presence as core pillars of the new campaign, and so the decision was made to run the campaign across the Meta platforms (Instagram & Facebook).
Discussing the client win, Sales Director Alex Hill said “we’re extremely happy to continue our great relationship with KitchenEx, this time working on their ILVE UK website. Following another award win recently, our PPC team have consistently proved their worth by achieving top class results for clients which makes them perfect for the task in hand and we can’t wait to get started”.
The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the Home Improvement sector including Garolla, Dakea, and Martin Moore.
