The Yorkshire-headquartered agency have teamed up with the world’s largest Rugby publisher for launch of “Offload”
Harrogate’s Tried&True have been handed the PR and strategic comms brief for the launch of a new weekly rugby podcast, Offload. Offload is the latest addition to the RugbyPass family, who boast 5 million unique users to their platforms each month and nearly 2 million followers across social media.
The podcast, hosted by Rugby Players Ireland’s Christina Mahon, includes a stellar cast of Dylan Hartley, the retired former England captain, former Ireland winger Simon Zebo, Scotland back row Ryan Wilson and Wales & Lions legend Jamie Roberts. The weekly podcast launched on October 7th across iTunes, Spotify and other major platforms, and is available on www.rugbypass.com.
Tried&True Managing Director, Mick Tilley, commented:
“2020 has changed the way we do things, including how we consume sport. With uncertainties around when crowds can return, the demand for strong online content and news updates is higher than ever. Add to that the built-in trust that listeners have for their podcast hosts, the boom in UK podcast listeners and the amazing cast that RugbyPass have lined-up, this is an advertiser’s dream. Offload will be the go-to podcast for any rugby fan.”
Ben Ball, Brand Partnerships Director at RugbyPass, commented:
“Podcasts have such a huge, untapped potential for advertisers and that potential has soared in 2020. We are very excited to have the Tried&True team on board to spread the word about our new podcast, Offload. We’ve had major success with podcasts in the past 5 years that has led to tens of millions of downloads and views, and Offload might be our best yet.”
You can view the Offload trailer featuring the full line-up here.