Trio of senior leadership changes for agency dubbed Leeds’s “best-kept digital marketing secret”

Trio of senior leadership changes for agency dubbed Leeds’s “best-kept digital marketing secret”

Leeds-based digital marketing agency Fusion Unlimited has undergone an internal restructuring and paved the way for three long-standing members of staff to achieve impressive company progression.

Kyle Brogan and Katie Harling will be stepping up as Joint Managing Directors whilst Craig Broadbent will become the agency’s Operations Director. Kyle and Katie joined the agency over 14 and 19 years ago respectively as placement students, with Craig joining in 2007. Between them, they have 48 years of experience at the agency and will be working with the current Managing Director, Mark Curtis who will be taking on a new role as Managing Partner.​

The trio plan to steer the agency in a new direction with a fresh, ambitious leadership team. Though the agency hasn’t historically focused on its own Marketing or PR, they have an impressive roster of clients including Halfords, NatWest, University of Leeds and Healthy Stuff.

In the past year, they have added eight new clients, grown turnover by 36% and been named as a Google Premier Partner for the 6th year running – which places Fusion in the top 3% of digital agencies in the UK. They’ve also been featured in Prolific North’s top 50 digital agencies.

Kyle Brogan said “Katie, Craig and I are so excited about our new roles. We’ve seen Fusion grow and adapt to an ever-changing industry and we’re thrilled to be leading its next chapter.

Our first move as Directors will be to focus on client acquisition and retention and aim to continue to maximise turnover across the next 12 months. We also want to make sure that Fusion continues to be a great place to work and somewhere that gives junior staff the opportunity to develop and amplify their careers – both within the agency and beyond.”

Katie Harling said “To think that when I accepted my first job out of University at Fusion, that I’d still be here 19 years on and now Joint Managing Director, is testament to what an amazing place it is to work!

Looking ahead and leading the direction of Fusion alongside Kyle and Craig, two highly experienced and well-regarded digital specialists in the industry is something I am extremely proud of. We have set ourselves high ambitions for company growth across retention, acquisition and development, and we are excited to deliver on them.

Fusion has given me opportunities throughout my career that I will be forever grateful for, and I aim to pass this on to the rest of the team as we move into a new and exciting chapter.”

Craig Broadbent added “I joined Fusion as an account manager back in 2017, and was given the opportunity to build and lead a brand new team. I never imagined back then that I would be here, almost 15 years later, given the opportunity to join the leadership team and help direct the business into the future.

I’m looking forward to showing what Katie, Kyle and I can bring to the next stage of development of this business”.

Mark Curtis founded Fusion Unlimited back in 1997 when the digital marketing landscape was almost unrecognisable compared to how it looks today. After almost 25 years at the helm, Mark is taking a slight step back from the day-to-day running of Fusion, but he will remain firmly involved in the business that he founded back in 1997.

Find out more about Fusion Unlimited. https://fusionunlimited.co.uk/

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