York social media marketing agency recruits to meet growing demand

Sara Amil-Smith

Pick & Mix recruits Indie York’s Sara Amil-Smith as their new Business Operations Director

Leading York social media marketing agency Pick & Mix has made an appointment to its senior management team, in the newly created role of Business Operations Director.

Sara Amil-Smith has over 2 and a half years of experience working within and around York as one of the founding members of the York Business Association (Indie York), a not-for-profit, where she managed across all operations. Prior to that Sara ran her own boutique Bed & Breakfast for 15 years, an independent, award-winning business.

Joining Pick & Mix’s senior management team with immediate effect Sara will now work alongside Business Development Manager Rachel Shoobridge to oversee all operational aspects of the agency, and to help set strategic goals to ensure its continued growth.

Sara will also be instrumental in building Pick & Mix’s existing reputation as the place to go in York for social media support, as they look to the future, Sara will look to use her existing network within the city to build on this.

The move follows the recent hire of Junior Social Media Assistant and Copywriter Emily Smith. Emily manages and nurtures clients’ social media accounts, explores new opportunities and crafts content for their social accounts.

Welcoming her to the firm, Rachel said: “Social media has become such a key player in business communication, with the pandemic bringing more footfall into the online world.

“We’re delighted to be welcoming Sara to the team, her wealth of experience in business management, as well as her huge involvement in York’s business community will be greatly welcomed at Pick & Mix.

“Emily has also been a welcome addition to the team, her journalistic flair has been a brilliant addition to our client content writing.”
Commenting on her new role Sara said: “I am looking forward to my next chapter with the team at Pick & Mix, their continued involvement and support within the York community is something I can’t wait to be part of.

“I admire their commitment to providing a unique service offering for each client and it is something I’m looking forward to being part of.”

Since 2011, the Pick & Mix Marketing team has been helping businesses reach their target customers and generate sales through the effective use of social media.