UK car accessory brand, CarfumeTM set to launch in the US with forecasted sales of c.£3m for the current financial year.
On October 5th 2020, Yorkshire based UK premium car fragrance brand CarfumeTM , will begin operating in the US with fulfilment centres in Salt Lake City and Philadelphia.
CarfumeTM ’s vision is to enhance their customers’ driving experience, allowing them to
pick a route, select a playlist and choose a premium air freshener that will guarantee
you Drive Happy. Customers can choose from a range of luxury hand-painted bottles
and match with their favourite mood boosting scent, from their favourite fragrance to a
scent that reminds them of a particular journey.
The launch into the US will see CarfumeTM provide premium car fragrances with low-cost
shipping and fast delivery across the entire United States of America to accompany
customers on their adventures, and their daily commutes. The new fulfilment centres
will create several job roles in the US fulfilment centres as well as additional support
staff in the UK amidst significant job losses due to Covid-19.
Having been acquired in January 2020, the new ownership have focused on expanding
the brand into new territories including the US with a launch scheduled for Australia and
New Zealand in January 2021 with forecasted sales of c.£3m for the current financial
year. Current sales in the UK, during the busiest trading months, have reached 20,000
units.
James Weller, Brand and Marketing Director said “As a British business we’re
incredibly proud to be expanding. It’s an exciting time for us and our
customers – we couldn’t be more grateful for their support, particularly
during a difficult year for people all around the world. Our customers will be
able to visit carfume.com, where they will be redirected to the relevant online
shop for your country. We’ll soon be launching into new territories so sign-up
to our newsletter to receive updates and offers.”
