Sheffield’s £1.7m hi-tec “social experience” set to redefine entertainment

VIP guests were treated to fiery entertainment.

One of the most ambitious and ground-breaking leisure complexes ever seen in South Yorkshire was unveiled by Sheffield United boss, Chris Wilder, and Sheffield Steelers captain, Robert Dowd, in front of hundreds of VIP guests.

The £1.7m Panenka Bar & Grill now occupies two floors of prime real estate at the city’s New Era Square which sits in the shadow of Bramall Lane Football ground.

Billed as “the ultimate social experience” – the leisure destination blends cutting edge technology with modern Asian fusion food and offers a truly immersive experience for sports fans.

Panenka Bar & Grill is the brainchild of city-born entrepreneur and IPM Group Boss Rick Bailey who has installed private executive boxes; VIP karaoke rooms and equipped the venue with “arguably the most cutting edge VR technology in the country”.

The new leisure destination has 35 screens of live sport as well as a Sheffield-first – the country’s only virtual reality pods that allow groups the chance to experience a fully immersive gaming experience in their own luxury private room.

Rick Bailey, who already owns West Street’s busy Fire Pit bar/eatery and successfully re-launched Silversmiths Restaurant in the city centre, said: “My aim is to make Panenka Bar & Grill a true destination venue for Sheffield. We’re a family-friendly complex that has taken inspiration from some of the very best leisure destinations worldwide and come up with something totally unique for Sheffield. And being sited in New Era Square has allowed us to seamlessly blend modern Asian fusion food and add VIP karaoke rooms.

“I’m proud to say this is now one of the finest leisure destinations in the region and the early reactions have surpassed all expectations – as have advance bookings.”

Panenka Bar & Grill also offers retro arcade games suitable for families and kids eat free every Sunday.

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