Wild PR appointed by eco-friendly children’s retailer

PR and communications specialists Wild PR has been appointed by The Kid Collective, an online retailer of wooden and sustainable children’s toys and products.

Following a successful working relationship with sister brand The Nappy Gurus (a sustainable baby store), Wild PR will now support The Kid Collective with a range of PR activities ahead of their peak season over Christmas. Services Wild PR will deliver include both traditional and digital PR.

The Kid Collective is a female-led team, proud to offer an amazing collection of brands that champion fun, imaginative and inclusive play for all. Not only does the brand boast a wide range of inclusive toys, but they also offer sustainable choices for parents in the form of wooden and sustainable products.

This new appointment for Wild PR follows a flurry of new client wins including dog food brand Dragonfly Products, software development company Propel Tech, sustainable waste management organisation Envirovue and community interest company Fertility Matters At Work.

Based in Huddersfield, and founded in 2014, Wild PR works with clients in the e-commerce, professional services, travel and manufacturing sectors, including BPI Auctions, Specialist Glass Products, Heald Ltd, Fishtank Agency, Aventus Clinic and The Uniform Exchange, among others.

Wild PR works with businesses across the UK to raise brand profile, increase online visibility and drive growth through traditional and digital PR and marketing.

Laura Davies, Founder of The Kid Collective said: “We’re so excited to appoint Wild as our PR team for The Kid Collective. Following such a successful relationship with our sister brand, we are confident of seeing some amazing results as we move into our peak season, and beyond. We’re passionate about the toys we sell, the growth they inspire in little people, and that play matters – Wild are absolutely the right team to understand our messaging and produce results”

Katrina Cliffe, managing director of Wild PR, added: “We’re over the moon to strengthen our working relationship with the teams behind both The Nappy Gurus and The Kid Collective with this new appointment and we’re really looking forward to supporting the brand ahead of the festive season. The products they have on offer for parents are really great and we are confident we can help them showcase these to a wider audience and strengthen their market position in 2022.”

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