Sheffield-based digital agency The SEO Works has won the race to lead a paid advertising campaign for The CPD Certification Service.
Operating as a world leader within the accreditation industry, The CPD Certification Service operates across all sectors. They are the largest independent CPD accreditation institute and are the go-to company for all things professional development. Providing a range of different opportunities for learning and development, they focus on progression in a professional environment.
To maintain their status as world-leading, The CPD Certification Service are always striving to diversify their marketing approaches to take advantage of untapped opportunities. Feeling like their paid advertising strategies could be more extensive, they decided to seek advice from an external provider on how they could further expand their channels and continue to accelerate their growth – this is where The SEO Works came in.
Further to the initial enquiries from the certification giant for assistance with their paid strategy, came a comprehensive analysis of their target audience by The SEO Works. The resulting findings allowed the award-winning PPC team to identify LinkedIn as an optimal channel to facilitate the growth that was required – with a large proportion of prospective clients actively using the platform.
The level of expertise and experience displayed by The SEO Works in the pitch process was something that really allowed them to stand out from the competition – with a long history of successful clients as well as multiple award wins in the discipline.
“We chose SEO Works as our digital PPC partner to help us to launch our LinkedIn ads campaign. Their expertise for over 15 years combined with their ongoing relationships with universities and educational institutions meant they seemed the perfect fit for our organisation” said Calum Savage, Consumer Marketing Manager of The CPD Certification Service.
The Sheffield-based agency will look to create a completely bespoke LinkedIn campaign that will help to accentuate the sizeable number of services that are on offer by the organisation and also build brand associations within target audiences.
“Having worked with a multitude of clients within the education sector, we truly believe that we will be best placed to help deliver the results that they desire. Fresh from their most recent award win, our paid advertising team are raring to get started on this campaign and showcase their expertise. We hope that this is the start of a long and positive relationship between the both of us!” said Alex Hill, Sales Director of The SEO Works.
The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the education and training sector, including Twig Education, Mentor Education, Maudsley Learning and Fashion Retail Academy.
